Page Title Tag

The HTML page title tag describes the content of the page itself and is displayed at the top of the browser for all web site visitors. These are good reasons to always pay attention to the page title but the title also plays an important role in search engine optimization (SEO) strategies.

<title>This is the title of the page</title>
<meta name="description" content="This is an example of a meta description. This will normally show in search engine result pages (SERPs)." />
<meta name="keywords" content="meta, description, tag" />

Learn more about meta tags and the meta description tag in a prior post on this blog.

Creating a descriptive title tag is one of the most important organic SEO factors. The title tag is normally the fist thing that potential web site visitors see so it is important to convey your site’s content as well as entice the person to click on that link to your site.

Keywords

The presence and prominence of keywords in the title tag is a major factor for SEO. It is advantageous to have keywords appear early in the page title. This ensures the most important parts of the title are not cut off in the search engine result pages (SERPs) and also gives a more clear message about the site’s content.

Branding

Including a brand name in the title tag can be an effective SEO strategy if the brand is recognizable and gives the potential visitor a good idea of the web site’s content.

Length

Title tags displayed in SERPs are limited to 70 characters. There is no penalty for title tags longer than 70 characters but know that anything over 70 characters will be truncated when displayed in the SERPs.

Ideal Title Tag Format

As described in the factors above, the title tag ideally follows a specific pattern:

Primary Keyword – Secondary Keyword | Brand Name

NOTE – The dash and horizontal bar are interchangeable.





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